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Cool Ad: Rube Goldberg machine destroys Dutch department store

14 points| myoung8 | 17 years ago |producten.hema.nl

11 comments

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[+] Luc|17 years ago|reply
Not Rube Goldberg, but also cool: http://www.youtube.com/wariolandshakeit2008
[+] jcl|17 years ago|reply
Whoever downvoted: You probably didn't watch long enough. It's not obvious that this ad is interesting until about halfway through.
[+] buugs|17 years ago|reply
very cool, reminds me of that car commercial on vimeo that dimmed the lights :)
[+] mnemonicsloth|17 years ago|reply
Strange. Apparently the Dutch word for "boom box" is "ghettoblaster."
[+] chriseidhof|17 years ago|reply
Yes, we have a lot of English words that aren't really English. Also, we don't have iced tea but we have icetea. In Dutch, it's common to give a product an English name to make it sound more interesting.

Also, there's quite some racism/political incorrectness hidden in our language and culture, but most (white?) people don't seem to realize it.

[+] gojomo|17 years ago|reply
That's been common slang in the US, too... perhaps it's faded in use a bit (and wouldn't be used in commercial contexts) due to political correctness?
[+] nettdata|17 years ago|reply
It's Rube, not Rude. Unless you're talking about the machine's actions, and not the name.
[+] timr|17 years ago|reply
Does anyone know if HEMA is related to IKEA? The ones I've been to seem to borrow the design of IKEA, but focus on housewares instead of furniture.

The similarity seems too close to be unintentional.

[+] chriseidhof|17 years ago|reply
HEMA is Dutch, IKEA is Swedish. Although they share a similar clean design and they both provide quality products for low prices, I don't think they're related at all.