[nbuggia]

There is possibly more than just design at stake here. It can be a really difficult technical and cultural problem to get such a large website to the point where they are capable of changing their site every day - and ostensibly compare the impact of each change on their metrics.

It can also be difficult for a company so firmly rooted in one brand identity to make a 'big bold change'. Forcing this type of churn onto the company could make the organization more comfortable with change, and could lead to an actual 'big bold change'.

I don't know if any of this will happen, but large organization often have a lot more to balance than just having one designer come up with what they think is right.

[toast0]

I was at Yahoo! for the last logo change (from web safe red to purple), and that I was seeing the correct logo every day across the network is pretty impressive.