[solvemenow]

Maybe its a marketing thing. I remember the same thing used to happen with white iPhones. They would run out way faster than the black ones.

[kamjam]

I would really be surprised if they underestimated the demand, Asia is known for loving gold. I would bet more likely it is a marketing thing, the news that they have all sold out pushes up demand even further and also hits all the headlines. How many people are going around now saying "I have one of the new gold iPhones" to all their friends and colleagues.

[mjs7231]

Apple ran out of gold iPhones in our Natick, MA store because they only had eight to begin with! I heard that from two different sales reps at the store.