That's why the AG created the fake yogurt shop. Zero difficultly in determining the fake reviews. I doubt they would take on the case of a single shop's problems.
> That's why the AG created the fake yogurt shop. Zero difficultly in determining the fake reviews.
Not exactly. It was zero difficulty in determining the SEO companies that were in the business of providing fake reviews. They didn't set up a fake yogurt shop and wait for people to post reviews and then pounce on the reviewers, they set up a fake yogurt shop, and then solicited help in dealing with "negative reviews" from SEO companies, and the help they were offered by some of these companies was in the form of creating fake positive reviews.
A number of the comments on the thread act is if the AG was targeting individual independent reviewers (whether the reviews were fake or otherwise), when in actual fact were targetting two groups of companies:
1. Businesses which were using fake reviews and/or non-disclosed compensated reviews (whether provided by compensated consumers, in-house employees, or outside companies), and
2. Businesses which were providing fake reviews for money.
dragonwriter|12 years ago
Not exactly. It was zero difficulty in determining the SEO companies that were in the business of providing fake reviews. They didn't set up a fake yogurt shop and wait for people to post reviews and then pounce on the reviewers, they set up a fake yogurt shop, and then solicited help in dealing with "negative reviews" from SEO companies, and the help they were offered by some of these companies was in the form of creating fake positive reviews.
A number of the comments on the thread act is if the AG was targeting individual independent reviewers (whether the reviews were fake or otherwise), when in actual fact were targetting two groups of companies:
1. Businesses which were using fake reviews and/or non-disclosed compensated reviews (whether provided by compensated consumers, in-house employees, or outside companies), and
2. Businesses which were providing fake reviews for money.