Facebook ads can get you great installs, and very targetted too...but can go upto $1.50 CPA. If you want lower costs look at Millenial Media or Tapjoy.
I would put the $1000 purely into getting direct downloads as opposed to any brand/awareness building campaigns.
I don't think Marketers should work with a fixed budget like you have described. Check out some of the applications on octopus.org, most of them have free trials and free functionality. See what works before you spend any serious money.
bkrull|12 years ago
f3r3nc|12 years ago
While your game is free make sure they spread the word on any of the social sites and also get the players who like your game rate it in the AppStore.
Also try to get in contact with other indie game devs and cross promote with them.
31reasons|12 years ago
- Have in app purchases.
- Facebook Ads. First test out multiple versions of ads for Facebook and see which one gives you best results and then spend more money on it.
mansigandhi|12 years ago
I would put the $1000 purely into getting direct downloads as opposed to any brand/awareness building campaigns.
amac|12 years ago
tagabek|12 years ago
Embrace online communities that might like your app. Market to them.
Use Twitter to spread the word. Tumblr is also a great place to help something go viral.
rfergie|12 years ago
Which might be a really great deal or not depending on how OP values their time.
Out of interest, how many hours would you expect to spend on this kind of project?