[agilord]

I agree, banks and financial institutions are data driven businesses.

I have seen several banks from inside, and most of them think that they are driven by financial analysts, figuring out clever equations for managing money (e.g. lending rules, mortgage policies, etc), while IT is just a cost center for tracking the transactions. It's old school, and they change very slowly.

Sooner or later they shall realize that the transaction data they are tracking is a good source of information, and they could use "hard" data (through some machine learning and data mining), instead of or alongside of the "soft" intuition of their analysts.