[cubiq]

I'm the author of the original article. I actually haven't posted it on HN and it was a pleasant surprise.

I believe the best way to "promote" yourself is by being active in your community. Connect with other developers, discuss on forums, groups, g+, etc...

Just logging in to push your open source project is pretty useless and quite lame. You have to be believable and you need to gain the trust of your community first. It's a long process but it pays back.

[derekp7]

What if you have an open source project for which you can't easily find a community? For example, I've got what I feel is a fairly good backup utility as an upgrade for people using rsync snapshot backups. But it would feel improper to mention it on any rsync backup tool mailing list (as it technically competes with these tools).

The only thing I can think of is to make packages for various distributions and see if they want to include it. But I'd like to get a bit more testing and feedback first, with maybe a couple dozen users before going mainstream.