[jmcatani]

I totally agree with your point. Not only does it bypass the need for an OS update, but it also allows more consistent experiences across all android devices.

While the cynic in me is deathly afraid of Google having complete control over my digital interactions, I find myself in favor of a Google-controlled experience. Google Now is making contextual computing possible in a way that no other company is remotely capable of bringing to the market. For the time being, I invite Google to control Android this way.