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How much Kno sold for and why it failed

32 points| gluejar | 12 years ago |gigaom.com | reply

4 comments

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[+] avichal|12 years ago|reply
Kno failed because it focused on trying to make education better when most Americans care about getting the same quality educational resources for cheaper (textbooks in this case).

If anyone is interested, I wrote this blog post 2+ years ago that expands upon this hypothesis, based on my experience founding and exiting from an online education company: http://avichal.com/2011/10/07/why-education-startups-do-not-...

[+] sieva|12 years ago|reply
I disagree. Kno was not focused on making education better. They were focused on making a bad business model a bit lighter, and more attractive on an iPad. This could be a nice business, but does not represent the type of mindset that would offer VCs the payoff that they need.

Textbooks as we know them are a bad business model in today's education system. Useful, but wasteful. Teachers assign an expensive book. Then students are only required to read 40% of it. Right there, you can see a serious disconnect and waste of resources.

[+] dnfriedman|12 years ago|reply
Do you still think everything in that post holds? Would be curious to read an update from two years later. A number of changes seem to be happening much faster than anyone was predicting (i.e. adoption of MOOC's, the pending adoption of online into traditional universities). I'm curious if that would have you changing any of your theses.