[disdev]

I think the issue comes across pretty clearly in the initial conversations. If you're dealing with a client looking for the cheapest possible website, he's going to force the issue of price early on. If you're dealing with a solution-oriented one, there's some understanding of the cost to value relationship.

To me, that's the key. Value. A $10,000 website is a bargain if it allows them to bring in much more than that in new business or save more than that in costs. But to get that message across, you have to quantify and drive home the potential payoff.