[Alex_Jiang]

Nice article, some ideas reminded me of a passage I read on Chris Dixon's blog a while ago.

"The successful products took big meals and converted them to snacks. The Internet likes snacks – simple, focused products that capture an atomic behavior and become compounded only by linking in and out to other services. This has become even more so with the shift to mobile."-

His entire post wasn't necessarily about 'specificity', but I really liked his 'snack' analogy. Looking at currently successful products, many are incredibly focused and snack-like.

1. A defined use-case (flavor) they users easily distinguish from other products.

2. Efficient interaction (consumption) that addresses the problem: quickly, simply, and mobile(ly).