[man_bear_pig]

why start a company where every year the market size shrinks. unless you prove to me that churn is slower than the market realizes (e.g. netflix when it began) such that you can be the stepping stone and your larger vision is to be the formidable player in this new technology X that you'll develop in the background, this seems like a market (even if there is one) that a) investors will murder you on and b)not sure you want to be in the space.

enter a space where there is secular tailwind not headwind. don't look at next 12 months (you'll be busy just getting the product ready for market reception)... but next 5 years and how you'll bridge that gap. maybe i'm missing something here about your vision.