[pacmon]

Perhaps I'm wrong, but it seems as if they don't really mean they don't want girls to watch, so much as they don't want to target girls. I'm guessing that they think there's no way to write stories that will appeal to both sexes (which is completely stupid as many shows have appeal to both). Unfortunately, it seems like it's mostly due to the higher-ups in the networks that make these decisions (probably due to antiquated thinking).

[girvo]

By targeting one gender, rather than both, advertising execs can ask for more money than a "generic" multiple gender ad. It's stupid.

[Intermernet]

Not stupid, sociopathically greedy. There's a difference, although they can sometimes seem the same.

[ps4fanboy]

Why do you think that is stupid?