I think the article raises / highlights a great point. When you're trying to hire the most talented folks out there, making that effort of integrating the team, be it the CEO, VP R&D or any of the engineers in the process makes a strong statement in my mind that a company is really interested in you and that you're not being carpet bombed by email. That in itself creates a slightly stronger sense of good moral obligation from the side of the candidate to respond, as he feels that there's a "real" person on the other end, but also that this company is making a real effort. The fact that they incorporate engineers into this, is also something to would send a strong signal (at least to me) that this is a company worth checking. My two cents at least.
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