Mixpanel Lets Devs Deliver Targeted Messages Through New In-App Notifications

[username223]

Just the other day, I was lamenting the fact that there weren't enough targeted ads on my phone. Thankfully these brave and selfless people have provided the answer.

[suhail]

These aren't ads. They're app specific notifications.

[eli]

It actually seems like a really good alternative to push notification, which can be too intrusive for some applications.

[prlambert]

How does this compare with what Intercom is offering? Is this a move to compete directly?

[suhail]

Intercom offers a way to directly communicate with your customers and have a conversation with them but this does not. In-app notifications are a one-way message to broadcast information in a beautiful way.

[inthewoods]

The more direct competition is probably Localytics.

[KaoruAoiShiho]

I thought / had hoped that this would be intercom competition. What are the chances of mixpanel adding that? I love Mixpanel and would really like to centralize my analytics / customer communications.