They put cameras everywhere and sell a ton of them for quite a bit of money. Makes a lot more sense than losing money shoving 140 characters around the globe...
Check out their YouTube channel for examples of what their customers do with their cameras. It's pretty amazing.
We mount them in various locations on our aircraft during tests. GoPros have nice experimental science applications when you need a rugged camera with an integrated stable mount.
They are hugely popular with a TON of different segments of sports. Everything from paintball to hunting to hang gliding to snowboarding to fly fishing. All have amazing user generated content from the gopro.
jonknee|12 years ago
Check out their YouTube channel for examples of what their customers do with their cameras. It's pretty amazing.
https://www.youtube.com/gopro
nether|12 years ago
jlarocco|12 years ago
They're selling a somewhat specialized camera to a huge potential market, making billions of dollars.
It's a far more promising business plan than 99% of the startups I see mentioned on HN.
dshibarshin|12 years ago
http://techcrunch.com/2014/02/07/gopro-files-for-ipo-as-the-...
kcbanner|12 years ago
jaegerpicker|12 years ago
Zigurd|12 years ago