[raymondduke]

I'm a fan of what works. And right now Facebook is what is working. I don't know if it's the same for you, but not a day goes by where I don't overhear someone talking about Facebook in public.

About the video, the guy ran a poor campaign for a pointless page. He was expecting advertising to work like a magic button where you click it and you get engagement. The guy had no product and no target market. He advertised nothing to everyone. Of course he's going to get poor results.

About the click farms. Yeah, they do exist. But it's not Facebook's fault. Just like it's not Google's fault if people use the internet to send spam. You have to think about the scale that Facebook operates. They're the number two website in the world. And the number one social network. Let that settle in for a second. Fraudulent activity is, unfortunately, inevitable when you have a site like that.

The bottom line: become smarter with your ads. Have an actual product and a real audience. Ironically, I know of a copywriter / marketer that made a website for the dog niche. He gets 800,000 engagements a week on it. Every one of his posts gets 500-26,000 likes and tons of comments. The site is basically a news site for dogs. He just does content right. And he knows how to advertise. He doesn't spend time making fancy videos like this guy did. He gets things done. He gets results. He partners with dog related products and services and makes a killing entirely from a Facebook page.

This video is an insult to marketers. It's like me trying to insert a floppy disk into a cdrom drive, then complaining that computer makers are all frauds. 

[sidcool]

It seems you are missing the point of the video.