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How Evernote Onboards New Users

16 points| samuelhulick | 12 years ago |useronboard.com | reply

6 comments

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[+] thiele|12 years ago|reply
It's interesting to see how little emphasis is placed on "Evernote, the product" on the homepage. More "Evernote, the ecosystem".
[+] samuelhulick|12 years ago|reply
Yes, agreed. Evernote's strength seems to be its crystal-clear cohesion and focus on helping people remember things, but then it sells things like socks and wallets. I don't quite get it.
[+] samuelhulick|12 years ago|reply
Hi everyone! I'm the author of the teardown - if anyone has any questions, just let me know!