[mdmarra]

> How much overlap is there with Whatsapp?

This is the question. Apparently a sizeable number of teenagers and pre-teens have zero interest in FB. It's where their parents post cat pictures and make dinner plans. From what I understand, Kik, WhatsApp, and Snapchat are all what's "cool" with the under 18 crowd. This move may ensure that FB still has sufficient data to mine on this demographic in the future.