[adrianmn]

That is a publisher and advertiser problem as they did not create an ad relevant and/or engaging enough.

With retargeting ads this days it becomes easier to show relevant and targeted ads.

Actually most HN-ers are leaving huge money on the table right now for not using the highest ROI ad channel - retargeting.

[Amezarak]

I am one hundred percent sure I have not ever intentionally clicked on or even looked at an ad, nor do I ever intend to, regardless of how relevant it is. I will never click on it.

That's why I use Adblock. It doesn't matter what you're showing me. I don't want it. Ever. This goes for offline, too. I don't watch TV except Netflix, partially because of ads. I don't listen to the radio, just my mp3 player.

What are you losing by me using Adblock?

[jsoffer]

"...I have not ever intentionally clicked on or even looked at an ad..." "I don't watch TV except Netflix..."

It may be a coincidence, or it may not... but I've done research on ads distribution, and Netflix, by itself, represented over 10% of all "ad impressions". All of them. For every ten eyeballs ogling an ad, at least one of them was that insufferable red rectangle (I'm sick of it by now).

So it may be, or it may be not, but you are a Netflix customer. Maybe you were dragged in by the onslaught of banners. Maybe someone you know was, and convinced you to buy. Hard to say.

[adrianmn]

You say you never clicked an ad. If you are visiting sites relevant to your industry you should actually check out the advertisers to keep an eye with what is happening in your industry(new tools, new conferences, new competition...).

Most of the big sites have CPM deals so they get paid for every visitor no matter of clicks or not.

And yes I hate intrusive ads as well and I don't watch TV channels with ads(I mostly watch football and HBO about 1-3 times a week).

[devwebee]

I completely agree. You're not losing me because I would've never clicked. If I want something, I go look for it myself. I don't understand why people try to make this a morality issue. You shove ads in my face, I block them, simple as that.