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Google’s Search Results Ditch Underlined Links, Increase Font Size

37 points| anigbrowl | 12 years ago |techcrunch.com | reply

45 comments

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[+] jimmaswell|12 years ago|reply
Google making meaningless changes in the direction of minimalism like always. I find the google search of today no more usable or intuitive than that of 10 years ago. Minimalism is such a plague. It assumes people can't deal with the mildest hint of non-mission-critical information on the screen, which is false, or at least it used to be; if it catches on too much people's minds might get so rotted that they get confused navigating a web page with more than two buttons. Arguments about "visual noise" are such bumpkis. We've been good at dealing with visual noise forever, before computers, before civilization.
[+] dfxm12|12 years ago|reply
I find the google search of today no more usable or intuitive than that of 10 years ago.

Do you find it any less usable, though?

We've been good at dealing with visual noise forever, before computers, before civilization.

Then we should be good at dealing with Google results without underlines too, right?

[+] Legion|12 years ago|reply
I have to say, the little yellow "Ad" badge actually jumps out at me a lot more clearly than the colored background.

It doesn't seem like that should be the case, but I felt my eyes hitting the Ad badges and more easily filtering the ads from the search results.

[+] Leftium|12 years ago|reply
Already found user scripts to revert to the old-style results [1].

I also found a user script to conveniently put the search options on the left-hand side again. It saves me two clicks when I limit the date range of the search results. (I had to tweak the scripts to get them to work in tandem.)

Here's what my Google search results look like, now: [2]

[1] http://userscripts.org/scripts/review/409199

[2] https://dl.dropboxusercontent.com/u/508947/google-userscript...

[+] arikrak|12 years ago|reply
I used to disable adblock on Google since I didn't find the ads intrusive. However the ads blends right into the results with the new changes, so I'm re-enabling it. Though overall I assume Google will get a revenue boost from their change to the ads.
[+] Karunamon|12 years ago|reply
Blend right in? They have a bright yellow lozenge that says "Ad" next to each result on mine. The ads are even more distinct then they were before.
[+] geertj|12 years ago|reply
The adds are bigger and a lot less distinguishable as ads. The only thing distinguishing them now is the small "Ad" bubble.

At my screen resolution, about 70% of real estate is now filled with ads. I get an AltaVista deja-vu.

Google, for the record, I used to like your non-invasive, targeted ads, but I now installed AdBlock as a direct result of this change.

[+] rryan|12 years ago|reply
OTOH, now your LCD's gamma can't make the ads invisible. My guess is this change makes ads more recognizable because they say the word "ad" on them.

I visited my family over the holidays and was shocked to see that the ad background was completely invisible on their crappy Dell LCDs.

[+] smacktoward|12 years ago|reply
I know the graphic designers have long since won this battle, but I still feel like there's value in underlining links.

Underlined links are discoverable -- it's obvious at a glance that they are links, rather than body text.

Underlined links are noticeable -- they stand out from a sea of non-underlined text, drawing the eye to them.

Underlined links are self-explanatory -- it's obvious what you're supposed to do with them (i.e. click).

These are all valuable UI benefits.

The solutions that most sites that have abandoned underlined links have taken up in their place all have drawbacks compared to the good old underline:

Underlining the link on hover/rollover reduces discoverability -- you don't know for certain whether something's a link or not until you investigate it.

Making links a different color reduces usability for the color-blind; red-blind people have no idea that your red links look different than your black text does.

Making links bold, italic, or a different size all leave the possibility of confusing the link with body text that happens to share the same typographical presentation. (You can underline text too, of course, but that's relatively rare on the Web because of the strong association of underlining with links.)

Nobody cares about this argument anymore, I know, so I don't expect anything to change because of it. I just think it's worth noting that there are good reasons to prefer underlining links that don't boil down to "stuck in 1996".

[+] existencebox|12 years ago|reply
I feel a similarity between this and infiniscroll, without trying to draw false parallels. Whenever each comes up, I find myself asking "but why do I even want this?". It feels like a bunch of people trying to iterate on techniques for the sake of iterating on techniques.

I have some slight equivocation with myself over the above, after having written it; since it seems to lead the question "isn't almost everything just iterating until a breakthrough", but to be pragmatic, I have to draw a line somewhere before I start shaving yaks, and perpetually tweaking how I look at "THIS REFERS TO SOMETHING SOMEWHERE ELSE" seems to be getting quite four legged and fuzzy, so I'll leave it in.

(to be more productive about this all, if a UI designer wants to try and make a compelling argument for "why I want this", I'd certainly give it the time of day)

[+] bluthru|12 years ago|reply
For links buried within copy, I agree.

For a list of search results where you know every entry is a hyperlink? Pure visual noise and I'm glad it's gone.

[+] agumonkey|12 years ago|reply
First time I met this 'new' design, I thought it was a rendering bug[0]. Next time I understood it was testing, and I just thought 'why' ? Google seems desperate to find things to tweak while ignoring things that I find obvious:

  - right click event turns the url in a trackable monstrosity [1]
  - shortened url can't be copied [2]
  - no, sharing doesn't only mean 'publish on g+'
  - filters could be made faster [3]
  - g+ has comment notifications, gmail has nothing

[1] facebook => https://encrypted.google.com/url?sa=t&rct=j&q=facebook&sourc... and

[2] https://play.google.com/store/apps/details?id=com.facebook.....

[3] instead of submenus that pops at opposite side, toggle buttons for instance year|month|week , or local|global . The old right side vertical list was better (even though lacking features).

[0] Chromium had some issues on my platform (or maybe just my distro) recently

[+] lnanek2|12 years ago|reply
Yeah, honestly, at most places I work this would never fly because we support people with disabilities and that means having more than just color indicate something is a clickable link. There are even laws forcing this, ADA, for government and education.

Personally, I think they should at least make the summary clickable if they are going to do this.

[+] tyilo|12 years ago|reply
>Making links a different color reduces usability for the color-blind; red-blind people have no idea that your red links look different than your black text does.

Either you have no idea what it means to be colorblind or you are talking about an extremely small percentage of all colorblind people.

[+] hnriot|12 years ago|reply
seriously??? My 12 year old daughter could spot a hyperlink from a hundred yards without the ugly underlining. She told me "it's obvious". Links are inferred by their placement, you click on google search results more than a couple of times and you learn. Humans figured out fire, the wheel, perspective and now space travel so I really don't think the lack of underline is really going to dent anyone's web experience. People keep saying the same old nonsense that underlining helps them discover etc, but come on... seriously, if you really believe that you're in the wrong place.

"Nobody cares about this argument anymore" - finally I agree with you.

[+] smackfu|12 years ago|reply
The bolding of search terms sure seems like it would be a good idea, but it is very distracting to me.
[+] anigbrowl|12 years ago|reply
Same here, I hate it. Perhaps it's just resistance to change, but have been acutely conscious of seeing less information (due to the larger font size) the last few days and feel less inclined to search iteratively.
[+] EvanDotPro|12 years ago|reply
I find the bold search terms useful and interesting to identify when Google has performed any sort or fuzzy match (synonym, acronym, etc). For some obscure searches, knowing that a fuzzy match is affecting the results might cue me to refine the search with quotes to bring more relevant or precise results to the top.

Maybe I just need to get better at Googling.

[+] Zelphyr|12 years ago|reply
If you hadn't mentioned I wouldn't have noticed. Guess underlines aren't all that significant an indicator of being a link to me anymore. That or Google's design works as intended.
[+] oneeyedpigeon|12 years ago|reply
well, no, not for a list of links that you know in advance is going to be a list of links. Body copy is another matter.
[+] xpose2000|12 years ago|reply
I imagine this will lead to more ad clicks since people know by now that the peach background means that's an ad.

Also, it makes more sense to go to the real source: http://searchengineland.com/googles-new-look-search-results-... which has covered this many times before.

[+] oneeyedpigeon|12 years ago|reply
I actually find the redesign makes it more obvious what is an ad and what isn't. nothing beats a descriptive labels that tells it like it is, and the subtle background color can vary hugely from monitor to monitor such that it's barely visible on some.
[+] ben174|12 years ago|reply
And this is what scares me. Google ads are just plain dangerous. If they removed the malicious results this wouldn't be such a problem, but turn off your ad blocker and search for VLC.

Your top result will be malware and that's what most of my friends click. Any step to further disguise ads is a step further in this malware propagating itself.

[+] anigbrowl|12 years ago|reply
Thanks for the link. I didn't go to SearchEngineLand because the change was evident enough that I assumed multiple writers were commenting on it in parallel rather than taking their cue from that article.
[+] wmblaettler|12 years ago|reply
I have noticed this for the past few weeks. I guess I am in their test group. It's definitely a step backward from the previous version. At first I thought it was a change to the spacing. It's hard to really see the delineation between results, it all just merges together. It makes it harder to scan the results for the desired one.
[+] mrmondo|12 years ago|reply
I personally quite enjoy the look, however I find the general inefficient use of screen real estate annoying. There is so much unused white space on the right hand side of search results.
[+] dfxm12|12 years ago|reply
What do you want there? More results? Ads? Something else slowing down page load times?

Google wants to deliver relevant results, and fast. Anything else is just slowing them down.

[+] bluecalm|12 years ago|reply
Maybe I am just older and grumpier every day but every UI change Google does be it Hangouts, Youtube, Gmail, Maps and now Search make their services less attractive and less comfortable to use. I like underlined links. It was easier to distinguish between actual links, descriptions and ads. Now it take more focus from me to just skim the results looking for the right one. Sucks!
[+] rblatz|12 years ago|reply
This has been bothering me for the past few days. Broke my extension to hide results in google (w3schools.)
[+] ilbe|12 years ago|reply
The ads are also bigger, no?