[jandy]

I think ajanuary's point, and I felt the same thing, is that the name "Optimizely" does not say anything to me about A/B testing; hence, it doesn't do what it sounds like. In fact, I thought it was something about code/performance optimisation based on the name.

[mysql_query]

If all you have is a hammer, everything looks like a nail to you. Engineers probably have a different understanding of A/B testing than marketers or product managers have.