[corresation]

This is a growing anti-web trend -- the tendency of web properties to only self-link. I assume someone somewhere has actual metrics justifying this, but it's the antithesis of what the web is about, but it's exactly why the only links in this article are to other Bloomberg Business Week articles.

[lauradhamilton]

I think the idea is to pass your SEO juice to your other pages rather than external pages.