[darushimo]

Reminds me of the lyrics of LCD Soundsystem's great song "On Repeat":

"Don't tell nobody what you really want because they could / tell everybody else what you really want then you're f####d / so act like it's for yourself or it's all yours and they go and / tell everybody else that you're really great. we are just people"

Sorry if this is a little off-topic, but it's a great song and i think the lyric's focus on the social results expands upon the article's thesis a bit.

song link: http://youtu.be/Lh3Kqh_EW2A?t=3m18s