True, but sometimes there really is just not enough electricity to go around. Consider power outages due to natural disasters or even extreme load on the grid. In Texas, we have a handful of days each summer where the grid is maxed out in the mid-afternoons and ERCOT (Electric Reliability Council of Texas) will come on the radio begging people to conserve their usage. This kind of product could mitigate that. There are also a lot of nuanced things that go on with utilities that influence their decisions: the electricity markets, regulations, issues at plants, industrial users, etc. Us sweating it out at our individual households don't mean a lot to them in the grand scheme of things.
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