Mint Receives $14m in Funding But Still Only In The USA Market, Why?

[run4yourlives]

Sounds like opportunity calling.

Mint obviously doesn't want to go through the effort of customizing versions of the software for different markets. (Which, in the financial sector I'd imagine is substantial work) My thought is that they feel there is much more market to win in the US without a similar expenditure.

What an enterprising young person should do is - call them up and offer to do the work for them for a single market. You could take the risk in terms of the full cost of development and negotiate a cut of every user from the country in question.

Unless they can see expansion in the very near future, they should jump all over this deal.

[potatolicious]

Actually I think it goes deeper than this. I've looked into Mint's operating model in the Canadian market, for example, and we have a lot of privacy laws that simply do not exist in the USA. These privacy laws make it practically illegal to do what Mint does (i.e. collect private information, login on your behalf, and scrape your bank's site).

[halo]

Netflix made $1.36 billion in revenue last year yet is still only in the US market. Why?

[pmikal]

Mint accesses your banking information using a service from Yodlee. I don't believe Yodlee has many partners outside the US and am not aware of a similar vendor with EU coverage.

[codahale]

You got it. Yodlee doesn't support non-US banks; Mint's built on top of Yodlee; ∴ Mint doesn't support non-US banks.

(Full disclosure: I work for Wesabe.)

[boredguy8]

There are good alternatives to mint, too, like wesabe.com