[sandieman]

Not sure I'm totally convinced of this software only argument.

I think of Nike as a brand that stands for high performance equipment.

Shoes, T-shirts, Golf Clubs, etc.

The software they have built around Nike+ has always felt second rate compared to software focused companies like Runkeeper.

I enjoyed my Nike Fuel band and was always hoping to see more innovation on this front from them.

I suppose they had to pick one or the other. This move allows them to have a fitbit software integration which will be big.

I would have stuck with high performance health monitoring hardware and integrated with every software vendor.