[rartichoke]

The menu I was talking about wasn't the typical channel listing. That's even worse to the point where I never use it. When I goto my friend's house where he has a ton of premium channels you can literally spend 3 hours just looking through that list to find something.

I hope that market segment with half a dozen choices never becomes fully main stream. I like choice in moderation (ie. web frameworks with opinions) but movies are just entirely different.

There's just too many interesting genres and type of movies to filter a list of 100,000 movies down to a handful. It's a very complicated problem to solve and might be unsolvable until we have huge break throughs in how machines process human input.

Example, how would you solve this problem: Customer A watches 5 comedies in a row then is proposed a choice of 3 movies. 1 comedy, 1 sci-fi and 1 romance.

If customer A picks the sci-fi movie you cannot conclude that he didn't like the comedy or romance choices. He just happened to prefer watching a sci-fi movie that night. You don't even know the outside conditions too. Maybe his friend is over sitting in the room while they pick the movie, you simply cannot know.