That's untrue. Facebook pages are accessible even when you're not logged in. This loads perfectly fine from an incognito tab: https://www.facebook.com/sears
I'm willing to bet at some point Facebook's default permission model changed the defaults for a page from public to private for Facebook users only. Because my experience has been that I could access a lot on Facebook without being logged in, but now its quite rare to be able to do so (at least for smaller pages, something like Sears has the diligence to make sure things are setup correctly).
josho|12 years ago