I think the best piece of advice for ecommerce entrepreneurs is: "My apartment doubles as our office. Keep your costs as low as possible." I've seen a lot of new online store owners see a big jump in success early on due to the excitement of a new product launch or kickstarter campaign (or PR, viral on Reddit, HN..etc...) and they assume that success will continue so they double down on infrastructure. 2 weeks later, or a few months later things die down and they're locked into an office lease of 3 years.
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