Found this funny strip on xkcd. But all jokes aside, how successful do you think this strategy is in terms of branding? Have you tried to market your product through association with other popular technologies? If so, can you share your success/failure stories with everyone?
[+] [-] ErrantX|16 years ago|reply
So when they say the "Facebook of sex" the idea is to infer a personal connection to excite punters. Sites like Suicide Girls rely heavily on the same tactics - though in a more traditional (some would argue more ethical) way :) I know blokes tend to claim they just "follow their dicks" or whatever but it's been well known in the porn industry that a more personal approach (one reason POV videos are so popular) gets more punters.
I think Facebook of Sex is a scam or rip off site though (or has something dodgy about it). Not checked it out but all the ads feature fairly well known images from other sites / collections (some of them actually borderline indecent imagery). [disclaimer: I come across a vast amount of porn in my work and have to categorise a lot of it - this is just the impression I have got from there]
[+] [-] iag|16 years ago|reply
Here's my question back to you... why did the industry wait until recent years to have a sudden surge in personal approach porn? Was it due to a technical barrier? Or the increase familiarity with personalized content on the internet? Any thoughts?
[+] [-] stijnm|16 years ago|reply
To create a powerful elevator pitch you try pack as much meaning/punch into every word you utter. The semantics of the word 'Facebook', for example, conjure up networking, friends, messaging, profiles.
Now, how successful this kind of marketing/branding is I cannot tell you in numbers.
Anecdotally, though, I can say I prefer people get right to the point. So, if the app can be compared to something I already know, then please don't wrap it in bullshit and just tell me.
[+] [-] iag|16 years ago|reply
[+] [-] steveplace|16 years ago|reply