I flagged the submission before reading this response. I clicked the link from my feed reader (which is how I consume HN). I was expecting some insightful commentary on the data collected, but was instead dumped on a lead generation form. In the consumer expectation context, I was "offened".
If this is your general marketing tact, I'd consider revising it a bit. The text of a link sets an expectation for users. When they click through, the degree to which the content matches that expectation will set the tone for the rest of the interaction. The feeling of being "duped" in to clicking is amongst the worst that a user can feel.
Please understand that I'm not making an indictment of the character of your marketing. I anticipate your gut reaction will be "we didn't intend that". No one intends to offend customers, but sometimes it happens.
bradleyland|11 years ago
If this is your general marketing tact, I'd consider revising it a bit. The text of a link sets an expectation for users. When they click through, the degree to which the content matches that expectation will set the tone for the rest of the interaction. The feeling of being "duped" in to clicking is amongst the worst that a user can feel.
Please understand that I'm not making an indictment of the character of your marketing. I anticipate your gut reaction will be "we didn't intend that". No one intends to offend customers, but sometimes it happens.