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Amazon granted patent for taking photos against a white background

253 points| edandersen | 12 years ago |patft.uspto.gov | reply

157 comments

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[+] afternooner|12 years ago|reply
I like how all the comments so far are defending the fact that the patent isn't quite as broad as the title suggests. Sure, they are patenting taking a picture against a white background when perpendicular against a... Who gives a fuck. This is a patent to take a picture against a whit background. There is no invention here. The only thing novel or unique is the fact is that some genius realized that with enough legal terms, you could patent a photo shoot. Shit America, get it together.
[+] lotsofmangos|12 years ago|reply
They do have this clause to try and expand the breadth of the claims:

It should be emphasized that the above-described embodiments of the present disclosure are merely possible examples of implementations set forth for a clear understanding of the principles of the disclosure. Many variations and modifications may be made to the above-described embodiment(s) without departing substantially from the spirit and principles of the disclosure. All such modifications and variations are intended to be included herein within the scope of this disclosure and protected by the following claims.

I am not a lawyer so do not know how much weight such clauses have, but it would seem to be trying for a lot more than just the specifically described arrangement.

[+] ZenPro|12 years ago|reply
Upvoted for being cuttingly accurate and making me laugh out loud.

>> Sure, they are patenting taking a picture against a white background when perpendicular against a... Who gives a fuck.

PMSL. Come work for me.

[+] bjelkeman-again|12 years ago|reply
Looks very much like the photography that Dorling Kindersley has been doing for 30-40 years for their books.
[+] polshaw|12 years ago|reply
What strikes me about it is how pointless it is. Do we really believe Amazon are going to file a suit against anyone based on this patent?
[+] jimrandomh|12 years ago|reply
Primary Examiner: Blackman; Rochelle-Ann J. Other patents by the same examiner: http://patents.justia.com/examiner/rochelle-ann-j-blackman

It is the examiner's job to reject patents which aren't innovative, and that clearly hasn't happened here.

[+] krick|12 years ago|reply
Funny. Looking at that list I start wondering how that really can happen. Yes, I know that jurisprudence is BS, there's no such thing as justice, etc., but really. I mean, looking at this list makes it so obvious that something isn't right, that I don't understand how she can have a job. That is, it couldn't be that examiner's work isn't overviewed/supervised by other instances, could it? If so, why Ms. Blackman haven't lost her job yet? Why nobody questioned her examination cases? Or maybe she is doing it right and it's only hard to understand if your brain isn't spoiled by law education? Can somebody explain?
[+] MCRed|12 years ago|reply
If we're going to have a discussion about patents, we need to actually have a discussion about them, not base our opinions on blatant misrepresentations. For example, people often claim that Apple "patented" the rounded rect, which is so dishonest that basically you have to call it a deliberate lie.

The title of the article is politically biased. Amazon did not patent shooting a subject in front of a white background. They also never patented buying something with just one click.

The problem is, that the political agenda against patents (and the people who oppose them, it seems) don't care whether the patents are on something innovative or not.

For instance, I participated in some work that resulted in a patent of a solution for some very difficult problems in MMOs. The outraged headline was "Company patents playing games online!"

When all of the opposition against patents comes form people misrepresenting patents, it's hard to see it as anything other than sour grapes that certain companies are more innovative than others. (the recent anti-patent movement is coincident with a specific innovation.)

[+] josaka|12 years ago|reply
It's also the examiner's job to narrow the scope of rights granted by a patent to accord with the amount of innovation present. The output isn't binary, and there's some utility in letting weaker filings through the system. An absurdly narrow patent that's impossible to infringe (often called a "glamour patent") still yields over $10k to the US treasury and avoids an extended and expensive fight by the government over rights, that at the end of the day, are of no value.
[+] throwawaykf05|12 years ago|reply
If you're going to call an examiner out, why don't we see if you can do a better job? Here are the rules if you want to prove the patent invalid (the examiner does not make them):

1. Read the claims. Of the thousands of comment this has generated, only a miniscule fraction have even mentioned the claims. The scope of the patent is defined by the claims, so that is what you must invalidate. The broadest claim is conveniently quoted for you here: https://news.ycombinator.com/item?id=7725200

2. If you want to prove non-novelty, find one documented reference that covers or even suggests using the exact combination of elements in the claim. Of course, the documents must be published and clearly dated before the priority date of this patent.

3. If you cannot do that, you may try to prove obviousness, in which case you need to find a combination of the documents above. How many documents you need to combine is not specified, but a rule of thumb is, anything fewer than 3 - 5 references. Anything more makes it difficult to prove obviousness.

4. If you cannot do that, try to prove it invalid as non-statutory patent eligible matter. That is tough, because broadly speaking, anything that has the least bit of industrial utility counts.

5. Another option is to show that the language of the claim is ambiguous. That does not mean “obfuscation” or “patentese”; this language is like plain English to those who read it every day. What it means is, for instance, if the language of the claim refers to one of many elements, but it is not clear which element it refers to. In NLP terms, it is a case where co-reference resolution is not definite. These types of invalidation are rare because they are easy to catch and typically examiners catch them pretty quickly.

6. One last option is to show that the specification does not have enough detail to support whatever is claimed. If the claim requires 10/3 lighting ratio and the spec does not mention it anywhere, that's an easy invalidation. Pointing to online comments from a thousand people and so-called “tech journalists” who do not know what claims are, and who can claim without any documented basis that “it's been used for ages”, does not count as a reference.

If you have any relevant prior art, you can post it to askpatents.com, and someone has already conveniently started a thread for it here: http://patents.stackexchange.com/questions/6543/photography-...

It'll probably not get any attention because 1) it's already issued, so no examiner is looking for prior art for it, and 2) nobody will infringe or otherwise care enough to go through the hassle and cost of a re-examination. However in case somebody does decided to do so, askpatents will be a good place they might look at.

So go ahead, put your money where your mouth is, and go find prior art. That will be more constructive (and enlightening) than making uninformed comments on forums read by nobody that makes policy decisions.

[+] maninalift|12 years ago|reply
I just read the first one 8718462, and I actually think it might be worse than the "photographs on a white background" patent linked to in article.
[+] josephlord|12 years ago|reply
This appears to be the broadest claim at a quick glance. If you do at least one thing different to this I believe you would not be covered:

2. A studio arrangement, comprising: a background comprising a cyclorama; a front light source positioned in a longitudinal axis intersecting the background, the longitudinal axis further being substantially perpendicular to a surface of the background; an image capture position located between the background and the front light source in the longitudinal axis; an elevated platform positioned at a first distance from the elevated platform and between the image capture position and the background along the longitudinal axis, the front light source being directed toward the elevated platform; a first at least one rear light source positioned between the elevated platform and the background, the at least one rear light source directed towards the background; a second at least one rear light source positioned in a lateral axis intersecting the elevated platform and being substantially perpendicular to the longitudinal axis; at least one light shield positioned between the second at least one rear light source and the elevated platform, the at least one light shield configured to shield the elevated platform from light emitted directly from the second at least one rear light source from lighting an upper surface of the elevated platform; and wherein a top surface of the elevated platform reflects light emanating from the background such that the elevated platform appears a substantially similar color as the background and a rear edge of the elevated platform is substantially imperceptible to an image capture device positioned at the image capture position.

Claim 1 (the only other independent claim) seems much narrower so that if you aren't using an 85mm lens AND some particular settings of the camera you wouldn't be covered.

Note: I am not taking a position on the validity or use of this patent just that the title[0] of this thread seems to be something of an extreme simplification to me.

[0] "Amazon granted patent for taking photos against a white background" (in case it changes).

[+] makomk|12 years ago|reply
That's not necessarily true - thanks to the doctrine of equivalents, even if what you're doing doesn't fall under the literal scope of the patent claims you could still be infringing on it. (What's more, whether you're potentially infringing also depends on how exactly those limitations came to be in the patent claim.)
[+] maninalift|12 years ago|reply
"positioned in a longitudinal axis intersecting" = "pointing at"

obfuscation is the name of the game

You wouldn't get away with horrendous babble like this in essay in any subject at any level of education.

[+] raverbashing|12 years ago|reply
This looks like it's for product pictures

Products are usually photographed against an "infinite background" (usually white)

[+] tripzilch|12 years ago|reply
> an elevated platform positioned at a first distance from the elevated platform

Anybody understand what this means? Something can't be at a distance from itself, so are there two platforms?

(except the rest of the texts keep referring to "the platform", suggesting there is a unique single one)

[+] rjdagost|12 years ago|reply
The abstract sounds far-reaching, but for patents the claims are what matter. And the claims of this patent are extremely narrow. It shouldn't be difficult to sidestep these. My general rule is that if you see specific numbers in the claims ("eighty-five millimeter lens", " configured with an ISO setting of about three hundred twenty", etc.) you probably have a pretty weak patent.
[+] DannyBee|12 years ago|reply
The fact that they needed this configuration means they must have found prior art that discloses other configurations.

The notion that this particular configuration would not have been "obvious to try" is ridiculous on its face.

Weak patent or not, it should not have issued. Overcoming prior art through choosing a different set of standard lens settings, without any showing that a photographer of common skill would have not have tried those settings (IE they at least produce an unexpected result), is crazy

[+] tizzdogg|12 years ago|reply
Would it be valid for me to submit my own patent application, with the exact same wording as amazon's, but substituting "50mm lens" in place of "85mm lens"?

I dont know how patent law works, so I'm honestly asking.. if the narrowness of the claims makes it okay, wont we eventually end up with hundreds of patents covering the entire space of possible configurations?

[+] nopinsight|12 years ago|reply
I've long wondered if this is the result of measuring the Patent Office's staff productivity by the number of patents granted per staff or working hours. Higher 'productivity' by such metrics could lead to higher budget or promotional opportunities for their managers, for example. Such things would skew their processes and judgment to allow for more patents being granted, while benefiting most internal decision makers.

If anyone knows the metrics/KPI used internally and by the governing body of the Patent Office, please let us know. It could help point to some ways to reform the system in the short term (without needing to go through Congress).

We could create a proposal to reform the system by changing their internal KPI and penalize the Patent Office and individual examiners when too many of the patents they grant are not held up by court or judged by an independent committee to be inappropriate, for example. (The penalty should be strong enough to counterweight the benefits they gain from granting more patents.) This should not require Congress action and the Executive branch can start a reform quite quickly.

[+] a3n|12 years ago|reply
There's a small voice, way way in the back of my head, that's wondering if corporations are in the beginning of a campaign to reserve everything doable and expressable to themselves.

That sounds ridiculous, except ... well, patents like this, and the apparent willingness of the Patent Office to grant anything that can be said on an application.

[+] drawkbox|12 years ago|reply
I believe the voice in the back of a head has been patented, you can't do that anymore without paying a royalty. Use your thoughts wisely.
[+] ISL|12 years ago|reply
The silver lining to broad patents: very soon, all those broad patents are usable as prior art.
[+] HillOBeans|12 years ago|reply
I have noticed several comments mentioning prior art as a defense against absurd patents. With the recent passage of the America Invents Act, the United States is now a "first to file" country, not a "first to invent". If you do invent something new, you basically have only one year's time to get a patent application filed before running the risk of losing it to another filer (provided you have publicly demonstrated or sold your invention). Demonstrating that you invented the product first will do you no good. It is possible to extend this by a second year by filing a Provisional Patent Application (a much simpler, less expensive filing that only grants patent pending protection for a year until you file an official patent application). On the surface the AIA was intended to make obtaining patents easier for the layperson, but the expense of filing with the USPO actually makes it much more difficult for the lay inventor to defend themselves against a large entity with money and lawyers. It also encourages inventors to hide rather than demonstrate their ideas, lest someone else file a patent application first....
[+] noonespecial|12 years ago|reply
First to file merely does away with the battles between inventors both trying to file for the same invention claiming and trying to prove that they invented it at some time prior to filing. First to file does not effect prior art and things that are already public domain. You can't just cruise on over to github and pick a FOSS project and be "first to file".
[+] dnautics|12 years ago|reply
> If you do invent something new, you basically have only one year's time to get a patent application filed before running the risk of losing it to another filer (provided you have publicly demonstrated or sold your invention). Demonstrating that you invented the product first will do you no good.

Well the secondary filer would also have to implement it within the year, which for most things will not be so trivial. The more annoying thing about the AIA with regards to defensive patenting is the elimination of the SIR.

http://en.wikipedia.org/wiki/United_States_Statutory_Inventi...

[+] jonathansizz|12 years ago|reply
It would seem that switching to 'first to file' virtually guarantees that the USPTO patent backlog will get much bigger, as it encourages filing early and filing often.
[+] Zigurd|12 years ago|reply
From the detailed description, this is the problem they say they are solving:

> Prior art solutions for achieving such a result for capturing images and/or video of objects set against a true white background include solutions that often involve some type of image retouching, post processing, "green screen" techniques, or other special effects and image and video manipulation to achieve the result of an object set against a true white background. Accordingly, as will be described herein, embodiments of the present disclosure provide a studio arrangement in which an object can be photographed and/or filmed, and the images and/or video captured by the camera achieve the effect noted above without any image manipulation due to the particular arrangements of the subject, camera, lighting and background.

First of all, that's not true. You can buy various products on Amazon that do the thing they think they are solving.

Secondly, while other people have noted that to fit the coverage of their claim #1, you would have to be using a particular length lens, etc. They are just describing a typical portrait studio configuration. There is nothing novel about the configuration they are describing. Not the focal length, not the aperture, not backlighting to prevent objects throwing shadows, etc. Not one novel problem or solution.

The patent they refer to, 20030206735, is a patent for one such device, a lighting box. This patent refers to a previous Amazon patents for photographing against a white background. This previous patent appears even less novel and appears to be patenting lighting a backdrop to eliminate shadows. The other patents referred to seem to be irrelevant.

While I doubt the lighting box patent is really novel, at least there is a thing they are patenting. Both Amazon patents are patenting an arrangement of bog standard lights, backdrops, and cameras, arranged in obvious ways. There is no invention, no thing in these patents. If you still had to make patent models, the model would be... nothing!

[+] funkyy|12 years ago|reply
Its not about how narrow patent is - its still picture on white background. Such a picture with this specs might be done for art (picture art is huge part of modern culture) and afaik law prohibits patenting art... I feel sorry if anyone breaks the patent by mistake and will get nice letter from Google that they need to get rid of their picture...
[+] mrestko|12 years ago|reply
Why would they get a letter from Google?
[+] VonGuard|12 years ago|reply
I get sick of people fretting over stupid patents. Take matters into your own hands and invalidate these fuckers. I think I found some prior art just Googling around:

https://www.google.com/patents/US7177537?dq=automated+photog...

Frankly, this patent is even broader than Amazon's, as it includes support for multiple background colors, and it allows for the lights to be anywhere, as opposed to some specific position Amazon delineated.

[+] crashandburn4|12 years ago|reply
The thing I'd like to know is, is there anything that we can do for this? you found the prior art quickly, so it is clear that the patent should not be valid but is there anything citizens can do to point this out? is there any way of invalidating a patent once it's been awarded short of legal action?

As far as I know there is no recourse other than legal action (which is incredibly costly) once a patent has been granted which I think is part of the problem of these ridiculous patents being granted in the first place.

[+] yawz|12 years ago|reply
The US patent system must be a money making scheme because it looks like (at least to my untrained eye) they're granting patents for anything. I thought the original idea was to patent inventions. Huh!
[+] transfire|12 years ago|reply
So we can patent camera and lighting angles now?
[+] pasbesoin|12 years ago|reply
This is similar to my reaction: A patent for a focal length and ISO setting? How is this innovative?

Particular settings for otherwise standard set ups, do not seem to me to meet the bar. What's next: Patenting key strike patterns on our keyboards?

[+] acomjean|12 years ago|reply
"image capture device equipped with an eighty-five millimeter lens, the at least one image capture device further configured with an ISO setting of about three hundred twenty and an f-stop value of about 5.6"

crazy. But very specific in some ways. 85mm lens is a great lens for this stuff and portraits. I see sales of the 90mm tilt shit increasing..

The diagram shows a person as a product. There is a lot of prior art out there for a lot of lighting setups, often diagrammed.

If you want to take better flash pictures may I humbly suggest http://www.strobist.blogspot.com/

[+] ZenPro|12 years ago|reply
Admittedly I only did a couple of years of law school before switching but...

...surely any evidence of prior use of the patent arrangement to the patent is a get-out clause for anyone being charged with infringement.

I can claim originality of a printing press all I want right up until someone can prove a printing press as I designed it existed prior to my design.

90% of patent investigation is finding anything even remotely close to what you are being taken to court for infringing.

I am certain a whole repository of photographs exist that used this setup prior to the patent filing.

[+] Zigurd|12 years ago|reply
Of course. But there is a huge asymmetry in that issued patents are presumed to be valid. There is no burden on a plaintiff to prove their patent is valid. The defendant has to separately sue to invalidate, and that costs at least a few $100ks per patent.

There should be an administrative process to invalidate patents and a bounty for successfully pursuing such actions.

[+] torbit|12 years ago|reply
From the verge comments by TheGage

"Patent attorney’s like myself find these articles rather uninformed. Prosecuting a patent before the USPTO nearly always (+95%) involve an Office Action in which an Examiner at the USPTO searches the prior art and then presents one or more prior art based rejections. The job of the patent attorney is to argue the claims of the patent in terms of novelty and non-obviousness over the prior art.

The file wrapper, which is available to anyone at this Government website who can complete the USPTO’s CAPTCHA and enter the US Patent No. (which is 8,676,045 for this patent), provides this dialog. In the prosecution history for this patent, you can see an Office Action (search “Non-Final Rejection” in the “Image File Wrapper” tab) and the patent attorney’s reply, prior to issuance of the patent.

Now, I’ll be the first to admit that the Examiner’s often do not present the most likely or on point prior art, but to say that granting the patent doesn’t involve prior art is incorrect. We can debate whether a granted patent amounts to anything and a lot of that depends upon context.

Finally, what so many get wrong (both journalists and the public) is that patent infringement hangs on the claims. That is, the claims define the scope of the invention. The detailed description/specification provides various examples in support of the claim. The Title is often vague due to case law imputing narrow title limitations into the claims (so never depend on the Title when exclaiming what someone has “patented”). In this patent, the claim is something like a page and half long, having over 7-8 features, each of which you would have to prove before a court that the alleged infringer has done in order to be awarded damages.

Indeed, in reviewing the claims, Amazon hasn’t just patented “taking photos with a ‘near perfect’ white backdrop,” but according to the claim for Amazon’s patent, I would argue that Amazon patented a very involved and strictly defined way (the’re even ratios in the patent so avoiding infringement would be as easy as having slightly different ratios) by which to take photos with a “near perfect” white backdrop.

Hope that helps. I know few patent attorney’s bother (and we’re a rare breed with only ~70K of us registered patent agents from the start of the patent system), and I’m probably wasting my time because it makes for less dramatic coverage, but I would like the anti-patent vibe on cites I otherwise enjoy to be less sensational and more informed.

Best, MKG"

http://www.theverge.com/2014/5/8/5696356/amazon-inexplicably...

[+] DannyBee|12 years ago|reply
As a patent attorney myself, I can say that what this particular patent attorney misses is "the forest for the trees"

The point is that patenting the idea of taking photos against a white backdrop with certain ratios is ridiculous, whether you can tweak the ratios to avoid infringement, or whatever.

Yes, someone got paid to turn it into a half page claim "that would have to be proved to a court". Great. That's not hard for a patent agent to do, that's what we are paid to do. It is completely irrelevant to whether this patent should have ever seen the light of day.

His entire comment smacks of "it's okay, because it may have been a lot of work to get this patent!"

[+] Zigurd|12 years ago|reply
> Prosecuting a patent before the USPTO nearly always (+95%) involve an Office Action in which an Examiner at the USPTO searches the prior art and then presents one or more prior art based rejections.

I recently replied to a non-final office action on a patent I helped write. I was ready for battle, having 20 years ago rescued a patent written by other inventors that came back with dozens of patents cited as reading on it. It took days to research and respond to each item in that office action.

This time, the office action must have been written on Friday afternoon during a busy session on Farmville. Only the first few claims had specific references and the rest were rejected "by ditto." Only one patent was cited as reading on this patent. Responding was so easy I had to read the fairly brief office action three times to assure myself that was it.

Now that's just two data points, and maybe this newer patent is lucky to be for an unusually clearly novel device, but I have reasons to think it is in a field with lots of patents.

The difference in care taken by the examiner looks astounding. That first time I worked on saving a rejected patent, I ended up flying to DC with an expensive patent lawyer and demoing the invention to two examiners. Does that even happen anymore?

[+] devinmontgomery|12 years ago|reply
Startup checklist item #378: Get some bullshit patents we don't even believe are valid to use defensively and/or pretend we have some protectable IP. Of all the things I don't want to spend time on, this is right up there.
[+] mahdavi|12 years ago|reply
There are tons of prior art out there to invalidate this stupid patent. Wondering what lawyers at Amazon where thinking when they filed for this patent.
[+] bsenftner|12 years ago|reply
They were thinking: more billable hours! Yay! What else can we patent?!
[+] sitkack|12 years ago|reply
I am going to file a new patent for taking arbitrary volumetric images of objects placed inside virtually infinite integrating sphere [1] illuminated by arbitrary combinations of spectral emitters (polychromatic light sources).

[1] http://en.wikipedia.org/wiki/Integrating_sphere

[+] kileywm|12 years ago|reply
I have long understood the primary incentive to patent an idea is to protect research and development investments. It makes sense from the perspective that inventions can often be reverse engineered for a fraction of initial R&D cost. I could be wrong, but if I am not... how much R&D went into this little gem of photography 'innovation'.