[nmodu]

Very interesting article. Some of these statistics are surprising. Only 1% of Times readers comment and only 3% of Times readers read comments? Only a third of Times readers visit the homepage? Those numbers are far smaller than I would have expected (an expectation based solely on my own experience; I enjoy reading the comments on Times articles and I always access articles through the Times home page).

David Leonhardt (of NYT's The Upshot) was on Charlie Rose the other night discussing the Times's approach to digital [1]. The leaked memo complements the interview nicely.

[1] http://www.charlierose.com/watch/60387818