[pirateking]

"Look at little Johnny concentrate on his iPad. You know those great new user interfaces... easy enough for a baby! He has been so well behaved lately, maybe we can buy him some Candy Quest Coins as a treat? Oh, and don't forget his pills at noon."

D.A.R.E. - To keep kids OFF the streets (where they could engage in dangerous activities such as "play"), and to keep them ON drugs (where they are easy money).