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When Excite nearly bought Google

82 points| illdave | 11 years ago |submarinecrm.com | reply

59 comments

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[+] jkldotio|11 years ago|reply
There's an interview with George Bell on TV that's just fascinating from a historical perspective.[1]

It's pretty amazing that the show host had installed an ad blocker plugin for his browser and was asking about the potential impact on revenues. I usually have low expectations when it comes to technology journalists. Here in Australia a one Marc Fennell, who is 28 years old and hosts technology and gaming programming on TV, called Heartbleed a "virus".

[1] https://www.youtube.com/watch?v=vd7VwynZOZI

[+] dccoolgai|11 years ago|reply
To me, the most interesting thing about that clip has nothing to do with tech, but with journalism - the show host is actually asking him some kind of tough questions and putting him on the spot instead of just giving him a stage to spew his talking points... I kind of remember when journalism worked that way, but it's jarring to see it in the context of modern "talking point regurgitation machine" journalism where the stories are written by corporate press secretaries and copy-pasted into media.
[+] gojomo|11 years ago|reply
Great find. From the host's reference to Excite's debut "a month ago", this must be from May 1996.

There was a window of time where Excite's in-house search results were noticeably the best, even without having the largest index. I think they had done something, with either inlink-anchor-text on inlink-counts, for the first time.

While the In The Plex anecdote makes Excite CEO Bell seem foolish, compared to the CNBC hosts Bell had a brilliant understanding of the opportunity. (And that's not to insult the CNBC hosts, either: they were just channeling the thoughts of their skeptical viewers.)

[+] usernamepc|11 years ago|reply
The host was Mark Haines, a long time host of Squawk Box, a daily morning business program on CNBC following the stock market. He passed away recently. He had a no-nonsense interviewing style that would make many CEOs, used to softball questions, uncomfortable - was fun to watch http://en.wikipedia.org/wiki/Mark_Haines
[+] incision|11 years ago|reply
Not the typical HN material, but Cenk Uygur was on Joe Rogan's podcast recently [1] giving some interesting insight into the dumbing down of TV journalism and the history / decisions behind his online focus with The Young Turks.

1: http://podcasts.joerogan.net/podcasts/cenk-uygur

[+] easytiger|11 years ago|reply
Well if they knew what they were talking about they wouldn't be journalists
[+] vijayboyapati|11 years ago|reply
It's incredible to hear stories where businesses will self immolate just to protect a cherished cash cow. Microsoft's reluctance to make many of their products free online can be seen as a special case of this. And game theory wise Google was quite sharp to start offering under-featured products such as Google docs for free online. Despite the fact that these products had only a fraction of the features of e.g. Word, they were a direct attack on Microsoft's cherished cash cow (Office), and put Microsoft in the incredibly uncomfortable position of either having to begin innovating and offering their products online at deeply discounted prices (and hurting themselves further), or just sitting still while Google's initially awful offerings became more feature rich and a more threatening competitor.

In business inertia is often death.

[+] mynameisvlad|11 years ago|reply
Office is available for free online, and has been for 4 years now (it was released to the public in June 2010). It's integrated into Sky/OneDrive and available for anyone to use for reading and editing documents.
[+] dccoolgai|11 years ago|reply
I love reading anecdotes like this. I think my favorite is when Woz offered to sell HP the first Apple and the execs laughed him out of the room saying "who is ever going to want a home PC?".
[+] altcognito|11 years ago|reply
Not surprising though that they thought this.

When I worked computer sales in retail in 1995, I would frequently have people come up and ask me during a sale or some such nonsense: "What would I use this thing for?" Usually it went a little like this:

* Do you write letters or papers?

* Kids who write papers?

* Interested in looking on the internet? No?

* Have a college kid who is on the internet? (do you know what email is?) No?

* Play games? (fairly rare) No?

* Keep track of finances? Don't want to do that?

At this point I just kind of shrugged my shoulders. Outside of some attempts to explain that computers were something good to learn about (in particular for kids), it was a pretty hard sell.

Probably over 50% of the time they asked that question - "What is this thing good for?", I knew where we would end up.

[+] Theodores|11 years ago|reply
Douglas Adams would have enjoyed that story. Success and the wonder of hindsight needs naysayers to dismiss things, whether it is those great authors and their rejection letters or something like this.

The thinking - 'it is too good' - actually persists with dating websites where hooking someone up with someone is a nightmare - it means no more subscription revenue. Maybe it is time for Google to do a dating website with some 'don't be evil' thinking behind it.

Google's early success was probably due to a) having a better product and b) word of mouth. I certainly remember sharing the tip with colleagues in the days before they had the text-only adverts. If I remember correctly they did not know how to monetize it then. But again, they might have known all along but pretended otherwise for the purposes of the legend.

[+] billmalarky|11 years ago|reply
Was anyone else surprised that Google would try to sell for only $1.6 million when they were apparently already large enough to have employees at the beginning of the dotcom boom? That number seems way too low.
[+] codva|11 years ago|reply
I remember when Excite reviewed my website back in 1997. I thought I had won the Internet :) IIRC, they gave me 2.5 whatever their icon was called, excites?
[+] batbomb|11 years ago|reply
Dear Submarine,

Your mobile page blows on iOS. You and all the sites like you need to stop hijacking the bottom touch event preventing me from bringing up the interface to press back. As far as I am concerned, this action is the new pop-up window or the web because it forces me to perform a different action than I expect to go back.

[+] illdave|11 years ago|reply
Noted, thanks for the headsup - I'll look into that and fix it. I've not spent much time yet making it responsive, so haven't done much iOS testing, but I will.
[+] untog|11 years ago|reply
On the flip side (and I haven't used this site on iOS, so can't weigh in) the fact that Apple decided to turn over 50px of usable space at the bottom of the page to their UI and effectively make it unusable for touch events is really, utterly infuriating.
[+] raldi|11 years ago|reply
What's a bottom touch event?
[+] superasn|11 years ago|reply
How many of you would have done the same if Twitter was pitched to you? I'm sure I would have, since even after a year it was around I could not understand why in the world would somebody be interested in "following" people and see what they're doing all the time. Every time there was another story on Techcrunch about Twitter, I thought to myself, they must be getting paid to push this over and over. It is only know I see how big an impact it has on our lives. Sometimes it is easy to miss the obvious.
[+] sumedh|11 years ago|reply
The execs didn't miss the obvious. The excite CEO and others acknowledged that the Google's algorithm is much better. They were worried that its so good that people won't stay on their portals. They just could not figure out how to monetize it so they passed.
[+] KhalPanda|11 years ago|reply
I love reading little stories and tidbits about executive-level coulda-woulda-shoulda moments.
[+] yitchelle|11 years ago|reply
It is interesting on things like this plays out. If the executive bought it and it tanked, the exec would be blamed for make such a bad decision. However, if the acquisition became 100x, the exec would be hailed as a visionary and a hero.
[+] personlurking|11 years ago|reply
There needs to be an Executive Stories of Note...(after Letters of Note)
[+] squigs25|11 years ago|reply
Adapt or die

I guess putting technology in the hands of the non-visionary executive with a strong business sense is basically asking for your [tech] company to die. You need engineers or at least visionary product people in management positions making these kinds of decisions. While it would have been sad if excite had bought Google, it would never happen because they didn't have the vision. And if they did get the vision, Google probably could have continued to become a semi-success in that environment (although probably nothing like what it is today).

[+] judk|11 years ago|reply
If Excite killed Google, it is likely someone else (perhaps even Googlers who hadn't been hired yet in the hypothetical world) would build Google instead.
[+] illdave|11 years ago|reply
According to In The Plex, that deal was actually very close to going through up until that moment. Excite's VCs pushed to get the new CEO on board at some point during the negotiations with Google (and up until that point, Excite's engineer-led founding team had the most control). Strange to think how different things might be if that deal had gone through.
[+] panzi|11 years ago|reply
Is it a coincidence I never heard of "Excite"? Probably not.
[+] brickmort|11 years ago|reply
It's an internet company in the same vein as Yahoo and AOL (a hub for news, weather, etc). It peaked in popularity around the late 90s, early 00s. I almost said that it has since shut down but I just checked and, surprisingly, it's still up today: http://msxml.excite.com/
[+] teh_klev|11 years ago|reply
I think it's about time Merrill Chapman penned a new and updated edition of "In Search of Stupidity" geared towards internet tech firm calamities and stuff like this.
[+] pbreit|11 years ago|reply
Is there a single example of some company buying another for a few million and the core of the acquisition (people or product) going on to being legitimately worth 100s of millions or billions?

A better headline might be "Excite never even close to buying Backrub".

[+] jpadkins|11 years ago|reply
Moral of the story: Don't let your current business model cloud your judgement. When evaluating something new and foreign, use first principles to see how this will impact the future state of the world.
[+] bhartzer|11 years ago|reply
I remember back when it was so easy to "game" Excite and get your site to rank really well. The site certainly sent a lot of traffic back then...
[+] happycube|11 years ago|reply
I remember my version of @home's ad fondly after buying Excite:

"I don't wanna grow, I wanna buy a crappy portal! (let's grow!)"

[+] rokhayakebe|11 years ago|reply
This is the story I think of when I hear about Google founders described as if they've always had this "Vision."
[+] DominikR|11 years ago|reply
I think it's safe to say that Google never would have been the success that it is today, if they would have bought them.

They just would have degraded it to something like Altavista with tons of links and banners on the main page.

[+] wslh|11 years ago|reply
Yes, I agree mainly because you need a lot of freedom to follow the original Google path (gmail? adwords? google reader? pay per click?) and Google was a gamechanger.

I imagine the new CEO saying that you need to put banners, pay per impressions, don't try to reinvent the wheel with gmail, etc.