[mschaecher]

Are you managing your FB ads in house or via agency?

It sounds like in house, which I always highly recommend is best.

However, you might consider reaching out to one of the big FB ad partners like Nanigans. $100k+ account with known ROI, which means you'll ramp quick and advertise long term, will definitely get people drooling at those firms.

Because here's the issue:

While your situation is unfair, and your even allocation idea is great for the most part, it doesn't take into account the size of your competitor's ad budgets.

I'd be willing to bet Zoosk is somewhere in the range of $2M-$10M per year, or more, just on facebook alone. Probably similar amount on Google too.

At that level of spend, the executive level access and ad partner relationships on any advertising platform is a completely different world than yours.

I bet the head of marketing at Zoosk has Sheryl Sandberg's number in their phone and could get her on the line pretty much 24/7 if they REALLY needed too.

You're advocating with a dog whistle, while they have bull horns.

But the big ad platform partners have bull horns too.

And while obviously no one there is calling Sheryl on your behalf, even their regular day to day contacts at facebook are going to be way more influential than yours.

So it may be possible to piggyback off of them to get higher up the ladder.

If they can do that, just run through them until your big enough to have your own bull horn.

If they can't do anything for you because you're too small, you could try reaching out to other niche or regional dating advertisers that got the axe too(pry a ton that are pure desktop still too so even better).

Find ones with only a comfortable level of overlap to you guys and join up to bring all your individual accounts to the first platform that gets you unblocked.

Anyways, sucks and I feel ya, but hopefully some of that is useful.

PS - The 10% even allocation model you outlined is obviously ideal because it lets the market sort it out. But you also have to think about what that market mechanism would do to your business – a slower death. Big players can spend more and afford higher CPIs. They could just take all the oxygen out of the market for others until you die off.

[datingapps]

We've tried both in house and via agency (Fiksu). They've just relayed the message back to us that dating ads are now restricted. We will try reaching out to Nanigans, thanks for the tip.

I agree with you about the larger advertisers with the bull horns - but this isn't some local TV station - Facebook spent the last 5+ years building out a sophisticated self-serve ad platform for this very reason, which has been wildly successful for them. Have they lost all confidence in their ability for their platform to filter out racy boob pictures and the advertisers who push the envelope?