[burriko]

I'm mostly surprised that this didn't count as an existing 'business relationship', which has always been enough in the UK to send marketing emails to someone. The guy registered with the John Lewis website, and the only reason to do so is to purchase something. An odd case in my opinion.

[omh]

The article says:

unless it can be proven that the recipient consented to them or was a customer – with John Lewis unable to satisfy either requirement

So it sounds like in this case he didn't actually purchase anything.

I've never been a big fan of the "existing business relationship" rule. It basically means I have to click an unsubscribe link once for every company I buy from.

[mnw21cam]

When does an "existing business relationship" end? If I buy a £1 widget for auntieswidgetstore.co.uk, do they have an "existing business relationship" until the day I die?

In my books, once payment has been made, the goods received, and the sales contract completed, the business relationship is over. Comments? Anyone here a (British) lawyer?

[oneeyedpigeon]

You might just want to maintain a wish list which others can make use of. There might be other legitimate reasons for having a user account and not a 'business relationship'. I’ve always been taught that 'opt out' is illegal, so this is a welcome ruling, IMO.