[sotu]

I watched the constant contact video and its actually kind of ironic, She does in fact say that partnerships are a mirage at the start but if you wait until 38min in at the Q&A part she starts discussing how they partnered with local chambers of commerce and the huge value exposed to them in that they had access to their target audience through those organizations. Realistically, this is the same sort of partnership that a SaaS company would be after. Have a listen at the 38min marker!