"You can't be the world's best and fail at the same time." Oh yes you can. You can be the best at providing something people don't want. You can even be the best at providing something people should want but don't. The NY Times is in the same boat as so many smart, literate, thoughtful, and educated communicators before them: either (1) dumb down the content, (2) fight the vain battle of trying to snaz up clever content with whiz-bang visuals and "Tweets" and whatnot, or (3) go out of business. Not a happy choice, but sometimes, when you're surrounded by swine, your pearls have no place to go.
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