[hershel]

Maybe the reason amazon prices that way, is that it's really expensive ?

It seems that the most expensive thing here would be the mayday service. And maybe it's the killer feature here?

One big reason why seniors buy the iphone is that there are classes in the apple store which help them learn to use the device and overcome their fear of tech.So mayday could work well for that segment.

Also, many tech people hate coming home after work and doing tech support for their family. They could have a strong influence on their family members phone purchase decision.

And i'm sure amazon has got data from their mayday on tablet to estimate the value of mayday.

[natch]

Another reason seniors buy the iPhone is that they have gained some limited amount of wisdom, and one thing some of them have learned is that buying crap usually ends up being a waste of money.

[antidaily]

Mayday response times are excellent, apparently. I can see it's value with older people not used to smartphones.