[usumoio]

This is getting ridiculous. We're having full on conversations about what to name our already buzzword saturated offices. This studio is doing the same thing I've seen incubators do which is the same thing smart companies have always done. Provide good places for people to work hard.

It will never matter what you call the office as the terms are arbitrary. Find a place to work and then just work hard. Call it the immaculate teakettle house if you like, just make money while you do it. What is in a name, an office by any other name is still where I code.