[battani]

There are many more recent articles on the same topic — internet technology may have changed a lot, but consumer behavior hasn't. Consumers still want simple and predictable pricing.

When's the last time you paid at a paywall? It's just that the mental cost of calculating how much I'm spending when I'm spending loads of fractions of pennies everywhere is pretty big. To cancel your ads, just pay the monthly $10. It's simple, predictable, and covers you for all ads all the time.