[redguava]

To be successful, you can do nothing poorly. That's the trickiest bit.

If you do any of these poorly, you don't have much chance:

- Product Usefulness

- Usability

- Customer Support

- Pricing

- Advertising/Marketing

- Reliability (eg. uptime)

Just one of those being bad is enough to sink you. I think the hardest part is needing to not drop the ball on any of these things.

Don't just perfect one of them and hope it compensates the others. Our tendency is to work on the ones we're best at, but you just can't afford to neglect anything.