I don't know of many campaigns where they are trying to help so many kids with an actual, proven set of media. As a youth with dyslexia, Reading Rainbow helped me so much. Now, as an adult with children of my own, I am glad I can help it to be brought to millions of new children!
I have to say I never in a million years thought I would be close to putting Seth "Family Guy, Dads, Boobs, etc." MacFarlane on my hero list but between Cosmos and this I'll drafting his induction letter soon.
That is true, however I think about 50% of the schools are elementary schools, which is the target market for Reading Rainbow. The interesting numbers I would like to see are which schools do not have the funding to buy this kind of a program already. For example, the school which my kids go to certainly could afford a site wide license for a reading tool like Reading Rainbow. They often do spend 10's of thousands on programs like that in a year. If handled properly, this program could easily snowball into being available almost ubiquitously in the US and other locations in the world.
When I watched the original Reading Rainbow, I was about 2-3 years too old for the books it was showcasing, but the presentation always sucked me in anyway. Good stuff.
[+] [-] trcollinson|11 years ago|reply
[+] [-] MattGrommes|11 years ago|reply
[+] [-] sitkack|11 years ago|reply
[+] [-] ISL|11 years ago|reply
http://nces.ed.gov/fastfacts/display.asp?id=84
[+] [-] trcollinson|11 years ago|reply
[+] [-] nsxwolf|11 years ago|reply
[+] [-] unknown|11 years ago|reply
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[+] [-] tehdik|11 years ago|reply
[+] [-] trcollinson|11 years ago|reply