(no title)
liamgooding | 11 years ago
I've been writing a book introducing people to the idea of using data effectively in startup marketing decisions.
"Growth Pirate" - http://growth.trak.io
I launched the pre-orders at the beginning of June and had some great feedback, plus plenty of suggestions for the next release.
I've found it really liberating and relaxing to write something that has a "flow" like a story. Any blog posts or guest posts need to be "standalone" where as the book has to flow and take the reader on a much longer journey, and I've found it hugely challenging but I've learnt tons from it already.
As the book is aimed at "data-driven beginners" (who are mostly really experienced marketers/CEO's but perhaps new to SaaS or tech startups) so it's a very specific target reader. I'll definitely work on more books in the future after the experience so far!
No comments yet.