[bwagy]

We have launched a native ad diagnostic that lets you see how a piece of content (typically paid) has performed.

What we do that is different in this is estimate the earned media impressions based on our own network wide dataset. It's a great way to compare the relative performance of a couple of pieces of content. Ideally yours versus a competitors :)

Whack in a few pieces of content to see how it performed - we have a couple of examples there.

Over time we'll roll out more data as we can.