[ecohen16]

I think timing is a huge factor here. December is not ideal for a cooler, but Summer is. He also did a great job building momentum and getting people early in the campaign.

We find that most campaigns that eventually hit their goal raise about 30% of their funds from their own networks. They should raise this in the first 48 hours. Once you have this 30% of funds locked in, it will be easier to raise additional funds. When strangers see that others trust you with their money, it gives them the confidence to contribute. This seed funding also gives your campaign momentum that can be leveraged for marketing and press.