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system_32 | 11 years ago

Why do they need a kickstarter? They have the money for an entire team and are hiring more.

discuss

order

macNchz|11 years ago

That was my first thought. Crunchbase shows they raised $10.5m at the end of January(1). Now they need $100k of crowdfunding to build this thing? Disingenuous at best.

[1]http://www.crunchbase.com/organization/hello-inc

ernopp|11 years ago

the kickstarter is surely to find & take orders from an audience for the soft launch

msutherl|11 years ago

1. Advertising

2. Taking orders

3. Easy capital