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snoonan | 11 years ago
I definitely want to get around to doing work in Udemy, but I do have to say that they're not as big as, say, Youtube. :) For example, if you have a popular video, that gets embedded and linked to a lot. That builds link juice to your Youtube channel page and main site if write your video descriptions right, then suddenly you are ranking in Google search faster than you would normally. Same for a podcast and episode summaries. Having position and your own users in one channel also lets you ratchet up another by launching to those users. Over time, you build up big lists of people who you can re-launch updates or work with to develop new courses and products. Some people also use the leads to do affiliate marketing, but I personally prefer not to.
Anyway, owning your own traffic and lead list gives you the ability and permission to do that, so it's my approach.
btw, I forgot to mention I do have some free iOS apps to drive free users too. That by itself accounts for maybe 20% of my leads. I haven't touched Android yet.
patrickk|11 years ago